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Caselets
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TECH VENTURES LIMITED
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Tech
Ventures is an IT Company providing Software Solutions,
established five years ago in Hyderabad. It follows the
Strategic Business Unit (SBU) structure and has 3 SBUs.
One is an office in U.S.A (SBU1) for on-site services, the
2nd is the "Business Solutions Division" (SBU2) also offering
services in ERP, and the third is a development centre for
WAP related technologies (SBU3), the last two units located
in Hyderabad. It has a fairly flat organisation structure,
headed by the CEO, with the heads of - SBU2, SBU3, Finance
and HR directly reporting to him.
Operating in the fast changing and expanding I.T industry,
the company has had to cope with high employee turnover.
Therefore, it has experimented with various incentive schemes
like stock options in order to attract and retain talent.
The
CEO has a Management Committee meeting with the functional
and SBU heads every Thursday morning at coffee break, to
discuss various company related issues.
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Brief
for SBU Head - Business Solutions Division
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As
the head of the Business Solutions Division, you have decided
to launch a unique HRIS, after gauging that there is a huge
market in this segment. The CEO suggested that you draw
upon HR department's support in building the specifications
of this product and for preparing a manual of the 'Input
& Output' processes for each item of the HR policies to
enable programming. However, the HR department's job did
not match up to your expectations, both in terms of the
quality and timeliness. The HR executives seem to be not
very mature and do not keep to the time schedules, as this
is not their primary task. You had to rely on the HR Department
because the Head of HR and the CEO felt it was best.
You now feel that it would serve your (company's) interests
better, if outside experts are hired and contract out this
part of the development process. The Head of HR department
does not agree with this and insists that they will do this
work. This attitude of the HR department is delaying the
project, and may prove costly in terms of a missed opportunity
for the company, if a competitor comes out with the product
first. You plan to raise the issue of delay in the project
at the upcoming meeting with the CEO and other business
and functional heads.
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Brief
for the Finance Head
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You
are heading the finance function of Tech Ventures and would
like to raise two specific issues concerning the company
policy on Performance Management and the recently announced
Stock Option Scheme.
The HR department has introduced a new Performance Pay System,
which you feel differentiates between employees who directly
contribute to the company's profits and those who do so
indirectly. You would like to highlight that support departments
are being given only 40% of the norm for direct employees,
whose efforts in contributing to profits are measurable.
You strongly feel that this system is discriminatory. Also,
your subordinates have voiced concern over this and have
been asking whether support functions are unimportant.
Part of the performance pay, in the new system is in the
form of Stock Options. You feel that incentive payments
in the form of stock options are not a better alternative
to cash payment. The reason being a stiff 3 year lock-in,
which several people have informally complained to you.
You would like to suggest to the HR head and the CEO that
cash payments are better at this point in the company as
most people want cash-in-hand but not delayed and indeterminate
benefits. This is particularly so as there is no up-front
concession in the grant price and the market is very volatile.
Moreover, it would be better if stock options are issued
as an add-on, but not on the basis of performance.
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BRIEF FOR SBU HEAD - WAP TECHNOLOGIES
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In
order to gain a head start in this emerging and potentially
rewarding technology, you have decided to aggressively expand
the scale of development. Therefore, your SBU has recently
recruited a number of people at the Project Leader level.
Taking into account the market demand for this particular
skill-set, the HR department has suitably fixed their salaries.
Pay levels are substantially higher for the new recruits
as compared to already existing employees who joined the
company early and developed themselves well in this line.
Understandably this has caused resentment among employees
having lower pay levels and you have received several complaints
in this regard. Several have indicated that they will leave
soon and you can see this developing into a major crisis
situation, for all the projects on hand. There is cut-throat
competition and any delay in development will result in
huge loss of opportunity.
As a solution to this problem, you have suggested to the
HR department that every time new recruitments are made
at high salaries due to market demands, there should be
a revision in pay for the existing employees. This would
bring them on par with the new recruits in terms of pay
levels. However, the HR department has dismissed it saying
that it is illogical and cumbersome, as it is an unending
spin. You have decided to raise this issue at the management
committee meeting.
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Brief
for the CEO
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Your
are the CEO and co-founder of Tech Ventures, being associated
with the company since its inception. You have the practice
of holding weekly meetings with the SBU and functional heads
as Management Committee.
Among
several operational issues there are likely to be some HR
related issues. When individual Head of the Departments
raised some of these issues, you had suggested that these
be brought up in the Management Committee.
- Support
functions like the Finance department are not happy with
the recently introduced Performance pay system, alleging
discrimination between those who directly contribute to
company's profits and those who do so indirectly. Support
functions (HR & Finance) get only 40% of the value for
a similar technical person.
- Majority
of the employees feel that the 3 year service lock-in,
in the recently announced stock option scheme is too stringent
and would prefer cash payments as an incentive. Finance
head feels that stock options should be given as an add-on
instead, and not in lieu of cash payment.
- The
HR head and the Business Solutions Division Head are in
disagreement on - who is most competent to develop the
specifications of the HRIS product, being planned by the
SBU (the HR department or an outside expert). This is
delaying the project.
- The
recent recruitment of some people at higher salaries as
compared to their colleagues at the same level has caused
resentment among the older recruits. The head of SBU -
WAP Technologies, is suggesting a pay revision for the
earlier employees, every time there is such a high-cost
recruitment. However, the HR department does not find
this a practical solution but is open to any better solution,
than the yearly overall review that is now taking place.
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Brief
for Head HR
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You
are heading the HR function at Tech Ventures and will be
attending the coming weekly meeting. Other functional heads
could raise the following issues. The SBU Head of Business
Solutions Division wants to hire an outside expert for building
the specifications of an HRIS product and render guidance,
as he was not satisfied with the initial work done by your
department. While this may be true, you feel your people
have the potential to do a good job, if the concerned person
from this SBU took some time to explain their needs closely.
The operating executives in the SBU appear to have "ego"
problems and are not liaisoning with your executives as
required for the development of the product.
SBU Head of WAP Technologies has suggested revisions in
pay for all the employees in the unit, every time new recruitments
are made, and if their salaries are high. This is to correct
imbalances in the pay among employees at the same level
and similar experience. However, this suggestion does not
seem very practical to you.
Recruitment will be an ongoing activity and if some employees
are joining from very good companies you have to necessarily
offer appropriate package. Sometimes this may be more than
what an earlier recruit gets, but mostly it is perceptional
difference than real. Also, you have periodic wage revisions
which should even such issues. Any case, let someone give
a better and lasting solution and you will be open to it.
You have recently introduced a Performance Pay System which
ensures that those contributing to the profits of the company,
are suitably rewarded as per an internal formula. This has
met with resistance from some support functions including
some in your own department. The Finance Head has been most
vocal, alleging discrimination between support functions
and others. You may like to clarify that in an effective
Performance Pay System it is not always possible to appear
equitable in the eyes of all. The system you have demonstrates
Performance Pay by grades, (5 grades); levels of contribution
to profits (A to E) and whether direct or indirect employee.
If the norm for grade I, rating A for a direct employee
this year is Rs.10,000/-, the corresponding amount for an
indirect employee would be Rs. 4000/-. You gather that this
principle of direct and indirect employees is an age-old
practice in all incentive schemes. You cannot understand
as to what is so inequitable in this?
Further, in your current system, 50% of this amount is given
in stock options at the grant price. In the above case,
the direct employee will be eligible for 100 options @Rs.100/-
which is now the grant price. These will vest with him on
completing 3 years of service.
You have received a suggestion form the Finance Head, saying
that stock options should be given as an add - on to the
pay, but not as part of an incentive payment. His reasoning
is that people expect immediate rewards for their performance
- preferably cash, rather than wait for 3 years, as the
service lock-in will force them to. Reducing the lock-in
period may be considered. You feel that giving cash payments,
would defeat the stock option scheme's implicit objective
- to reduce cash outflows. Moreover, employees will have
to pay lower tax this way.
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