In
history and mythology, succession was often by capture, if not chance.
If the princess or the elephant does not favour with a garland as
in the Puranas, it had to be through violence as in history. The
Mughal dynasty, the Quli-Qutub Shah dynasty and even the Roman empire
give us vivid stories on how it was easy to succeed by brute force
including patricide and fratricide. However, democratic institutions
and the concepts of efficiency and common good have demanded a better
system of succession - a system that is predictable, transparent,
objective and effective. Succession, in this ideal, requires to
be planned well and transparently. It forms an important part of
corporate governance.
Good
governance entails planning for an effective succession to the CEO
so that the organization grows in the direction and with the pace
and in a manner that will benefit the community of shareholders
and the important stakeholders. Such a Chief Executive is required
to not merely understand the wishes of the controlling groups but
even convince them, inspire a new vision, reinvent the strategy
and motivate all the resources to be able to implement the new strategy.
Such a succession can be achieved by an iterative sequence and a
due process that evokes the best of every one’s judgment and
an objective perspective keeping the long-term interests of shareholders
and the important stakeholders.
In
an ideal world, such succession planning would have been done far
in advance by undertaking leadership development projects, meticulously
among the senior management. There are several companies, which
have an on-going leadership development programme and succession
matrices for all contingencies and for all critical positions. In
such progressive companies, succession planning and leadership development
would not be disparate but integrated (for an inspirational argument
on this particular point, see Developing Your Leadership Pipeline,
by: Conger, Jay A., Fulmer, Robert M, Harvard Business Review, Dec2003,
Vol. 81, Issue 12). In the absence of a strong leadership development
program, there will be more and more recourse to external recruitment.
In
the eventuality of external requirement, theory has given us some
indication as to how an iterative sequence can be documented and
followed. It involves three important steps, the first one being
a close study of the job and the competencies required to perform
and meet the objectives of the job. While the job specifications
and competencies may remain constant through the stable period of
an organization, there are occasions when new competencies may be
required. For instance, if the company is facing aggressive competition
in the market, some degree of competitive strategy from the marketing
perspective may be a dominant competence required in the CEO. On
the other hand, if the challenge is technology and its innovative
absorption and new products, the competence that is relevant for
leveraging technology will be more important than financial management.
Such
competencies obviously are inclusive of generic personal attributes
such as honesty, and integrity. If it is an academic institution,
competences must include the ability to inspire research, assuming
academic leadership and inspiring confidence in the potential “market”.
A CNR Rao, a Mashelkar, a Abdul Kalam show us the importance of
these competences. Where the CEO is assisted by a strong team of
senior management and working directors, the specifications might
be different than in a structure that is essentially led by the
CEO and less by the other members of the senior management or the
non-executive chairman.
After
understanding the competence required, the next step involves generating
a field of candidates by appropriate use of communication. Increasingly
the announcement for CEOs is becoming transparent and well broadcast
to generate a wide range of possibilities. The call may provide
for both direct applications and referrals/nominations, should the
position be so sensitive that eminent people are reluctant to apply.
In recent times, positions which were considered as a prerogative
of the Chairman or Board of Directors or the government are increasingly
broadcast widely to generate a wider catch. An example often cited
as a measure of transparency and wide canvassing is the advertisement
by the Bank of England for a Non-Executive/Independent Director.
It is only when the current CEO is required to be replaced silently
through a coup that secrecy is adopted. Otherwise, it does not make
sense that the field is narrow. Placement agencies are also a preferred
route for the corporates in view of their long standing, the database
they maintain and importantly, their ability to reach, communicate,
and convince candidates to evince interest.
The
third step obviously is the process of ascertaining, evaluating,
and ranking the competencies amongst the candidates including the
personal attributes. These, obviously are to be juxtaposed with
the requirements determined in advance. Often, a selection team
of seasoned and mature interviewers who can judge these competencies
well are engaged in this process. Innovative companies even try
not only the Assessment Centre methods but also hand-writing analysis,
palmistry, and astrology! A let up at this stage might result in
filling a hole in the organogram than selecting an inspiring leader.
In the absence of seasoned analysts and a scientific approach, selections
could become victims of irrelevant criteria including that of the
so called “chemistry”, which often means conformance,
sub-servience, cultural predictability that includes symmetry in
region, religion, idiosyncracies, and prejudices. If chemistry is
an argument, one has to go beneath to discover as to why it exists
or does not exist in the candidate and whether it can be interpreted
in terms of competencies.
In
practice, the sequence can be tweaked to suit the interest of the
controlling owner or a board member. One can rediscover competencies
breaking away from the records and the manuals of job descriptions,
and job specifications to tailor-make them for the candidates in
mind. Better still, as it happens in many organizations, ensure
that that there is no job description or job specifications, or
competence profile at all. This will give enormous scope for those
in control to massage them around to meet their own agenda. Show
me the man and I will tell you the competence required for the job!
If one is constrained at this stage for any reason, a second lever
is in selecting the media or mode of announcements for recruitment
i.e. by limiting the knowledge of vacancies so that levels of competition
are controlled to make it comfortable for the pre chosen one.
If
the controller were “deprived” at this stage, there
is still a chance to design a selection team that will use intuitive
methods than close discovery of competencies, their evaluation,
analysis, and ranking. Such intuitive methods help in making sweeping
judgmental statements in favour of those who need to be short-listed
and a set of totally asymmetrical statements in respect of those
who need to be shot down. Mute specialists can be used for form
sake and to flavour the process with the requisite reputational
characteristic.
The
last resort, of course, is to dissuade the short listed candidates
from accepting the offers by one means or the other or extracting
statements that can be twisted around to meet ones desired conclusion.
This process can be continued till the pre-chosen one emerges as
the candidate.
In
feudal regimes there is little need for masquerading. The feudals
are the controllers and they can nominate whoever they desire. In
the case of publicly traded companies which are truly widely spread
with an active, transparent, and independent board of directors
and assertive shareholders, the iterative sequence is followed well
and the due process is also applied diligently. Such a process is
also evident in some of the progressive not-for-profit organizations
including hospitals, cooperatives, societies and public trusts where
a detailed manual is adopted by the activist board and transparency
is assured so that no particular stakeholder or the management is
able to tamper with it to appoint one’s kith, kin, regents,
underlings and related parties. It is apparent that the less transparent
and less iterative the process is, the greater has been the need
for exercising undue control and betraying the trust and fiduciary
duty. The process of selection of the CEO could indeed be a proxy
measure of the quality of corporate governance. If the CEO’s
appointment is faulty, everything else that flows from him should
obviously be warped to benefit a few.
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