Family
businesses play a significant role in both the developed as well
as the developing countries. Several in the top 100 companies in
the US, Germany and Italy are family businesses though publicly
listed. Family businesses traverse from the progenitor-run to family-run
to “professional organization” and hopefully, to a situation
where ownership is divorced from operational control over management.
Among the Indian corporates, a forward thinking south-India based
group is known to have conceived the last comprehensively. Many
are in the transition of getting “professionalized”
from being family run. Managers than the controlling “owners”
often feel the pains of such transition, as they indeed have to
constantly fight a gnawing suspicion that they may be less of “professionals”
and more of “naukars”. (We will be gender insensitive
in this article and ignore naukrani`s, if there is such
a term at all!).
It
might not have a pleasant decision for DS Brar of Ranbaxy to announce
that he will not seek renewal of his contract, which has indeed
been a ‘bolt from the blue’ according to the market
and the media. But then, as is being speculated, what else was expected
when an internationally qualified young heir apparent is waiting
in the wings. Displacement of “professional management”
by the family should be of no surprise as the family reasserts one
way or the other periodically, to reflect control, if not efficiency.
Soon after Ravi Sinha was eased out as MD, it was Ashish Bharat
Ram son of the SRF promoters who needed his place. The reassertion
of the family was also evident when Sunil Alagh instead of leaving
a year later when his contract came to a close was sent packing
straightaway and reportedly, there is much digging into the expenses
as an after thought.
Even
in the erstwhile monarchies, the system of regents meant a contract
that they will take care of the ultimate wishes of the rulers to
nurture and bring the youngsters to the centre stage, merely keeping
the seat warm, if at all. In the political arena too, it is evident
from the Asian region that several Heads of State provide a decent
interval with a pliable successor before the chosen one (the son,
son-in-law, daughter or brother, in that order) is brought to take
over the country. We have also seen unabashed promotions of family,
without even the fig leaf of an interlude, in our own polity. Blood
indeed is thicker than abstractions like “shareholder value”
or “welfare”.
The
above episodes raise questions whether the heir’s value as
a professional is unfairly discounted for merely sharing blood,
on the one hand and on the other, about the so called “professional”
among the managers. The first issue is easily countered by the careerist
managers to say that there is hardly any competition for the family
man and that he zooms like a “meteor” across hierarchies
than move like a “creeper” (pun intended). The international
qualifications, they would claim, only serve as better selling point
to the market, especially if the company is publicly listed.
The
other issue is whether the career manager or even the head honcho
is merely a naukar, as LM Thapar has reportedly commented
to Shubhrangshu Roy or a true professional. The statement assumes
a greater meaning, if such a manager has to see the controlling
owner physically everyday unlike in a truly widely held corporation
where the owner is invisible. Wide dispersal shifts power in favour
of the Board of directors and often to the top management –
the “brown sahibs” thrived in this scenario as pharaohs
subjecting the subordinates to slavery, which is deep-sea compared
to the devil of being a naukar. In these companies the
personality and performance of the Chief Executive count more than
the owners. This was very evident in the manner in which Carly Fiorina
managed to take on the heirs of the promoters in the famous merger
of HP with Compaq.
The
situation may be similar in the case of the State in which the employer
is faceless and an abstraction. The movements of the civil servants
are, in the worst scenario, to reduce the agency costs to deliver
the “performance” required by the elected representatives.
The demands or policy choices of the political representatives may
be, at times, unreasonable and unethical but the civil servant has
a chance of rationalizing the relationship as that in the service
of an abstraction or for promoting “welfare” as understood
and defined by the political representative.
The
only way for a manager to escape from being a naukar or slave
is to distinguish himself as a professional. He should be less worried
about ownership and worry more about his skills, which ought to
be the distinguishing feature to transform the relationship from
that of a master-servant to that of a client-practitioner. Though
many callings in the management discipline are professions-in-the-making
than true professions, the individual can concentrate on gaining
a reputation in the field that is more credible than his visiting
card.
In
the absence of a great reputation in the discipline, the individual
incumbent may have to rely solely on his positional authority and
the visible perks (which are like “toys” to children
that bring inexplicable attachment and mindless joy) for deriving
social status. He would be in a vulnerable situation of truly being
a servant or slave, even if well showered with all the symbols of
a successful professional. On the other hand, if an individual maintains
his professional credibility and distinguishes himself from the
positional authority, he may indeed be less at the mercy of the
feudal kings and owners. An example is that of a credible doctor
who would still be a great surgeon for the society even if he were
not the CEO of a family-run hospital any more.
The
argument here is not at all against the assertions of the owners
or the family businesses to join management at their will and pleasure
- especially, if the individuals are competent and the other shareholders
support this move. In fact, the case of Dabur points to how the
family was forced to take control of the management, after it divorced
itself from the day to day functions leaving them to the professional
managers, when the performance took a knock. The owners have both
a duty and responsibility to grow the company and there is evidence
to show that family businesses probably give better shareholder
value.
The
argument is against managers and CEOs who call themselves professionals
without excelling in their discipline and distinguishing themselves
from the positional authority. If they choose not to get
respectable in the profession or get submerged with the trappings
of the positional authority, they indeed would appear like the world’s
oldest calling, where age than knowledge becomes
more important and art than science makes the
difference in appealing to those who have hired them. If managers
do not want to be bundled with this class, they have to rethink
their technical skills, reputations and professions so as to escape
the prospect of being merely slaves or servants to render ill-defined
and unpredictable service.
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