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There
is a report that Godrej has decided to setup a Junior Board
of Directors called "The Young Executive Board" comprising
of managers below the age of 30 (Business Line - 27th July,
2001) . It will be an extra-statutory shadow Board of eight
members, the papers say.
Alongside, the company is reported to have launched upon
a team approach to chalk out a three-year strategy plan,
with the labels Blue and Red possibly to induce a competitive
spirit. Both these moves may have interesting logic and
it may be good to count the potential "blessings", even
if on a speculative basis.
The Junior Board has been a rare experiment in all countries
and mostly limited to the objective of management development
or career planning process for the "fast track executives"
or a one-off simulated experience for the management trainees.
They did not seek to support the corporate governance nor
the strategy process. They were mainly a training method
to enable executives to "think company" and develop a holistic
view beyond the functional silos. In the current context,
such a Board can possibly contribute to good Corporate Governance
practice as well.
India has adopted the Anglo-Saxon model of a single-tier
board and the company law reflects this. In some countries
such as Germany, there are two boards - the Supervisory,
mostly comprising of non-executive Directors and the Management
Board of whole-time Directors. Both are as per law and have
separate structures, authorities/responsibilities, duties
and liabilities.
Some Indian companies have started to experiment with a
two-tier structure within the framework of law by having
a senior advisory board. The Senior Board in India is not
a supervising one as it does not have any statutory sanctity
but hopefully acts as a counsel or mentor than as an "invisible
hand". The two-tier structure in India is a rarity and a
Junior Board is certainly path breaking. What purpose does
it serve?
The developmental outcome is obvious as it can be a good
training ground for the members. The members can gain a
"helicopter view" and also get "mentored". Yet this would
be limited and localized unless it is of the Godrej variety.
The Junior Board of Godrej can strengthen the Corporate
Governance mechanism even without any legal support. In
fact, Junior Boards on a voluntary basis will have better
possibilities of enhancing Corporate Governance for the
very reasons implicit in the commitment behind voluntarism.
The advantage for corporate governance can arise from three
possibilities. Firstly, the Junior Board can be an effective
channel for generating, filtering and prioritizing agenda.
It can act as a good mechanism for generating a pro-active
agenda for the main board enabling the latter to be more
than a mere legal necessity. The Junior Board can filter
the routine managerial issues from those of strategic importance.
Governance begins where management stops and if the latter
doesn't stop, then Governance will be crowded out from the
deliberations. Sequencing and prioritization is equally
important so as to apportion the scarce time of the Main
Board in line with the complexity and criticality of the
agenda.
Secondly, the Junior Board can provide validation for the
main board's decisions. The Main Board has to make several
assumptions - quantitative and qualitative - whenever a
decision is being made. Some assumptions can even relate
to HR aspects such as acceptability of the decisions by
the employees, the intangible cost and benefits and the
workability of decisions in operational terms. The Junior
Board may have lesser competencies of wisdom and judgment
than the Main Board but should have better quality of information,
particularly at the ground level, of employee and customer
preferences and behaviours. Consequently, the Main Board
can use the Junior Board for "Beta-testing" of critical
decisions before committing resources.
A third advantage can be the learning possibilities for
the Main Board. My experience with Boards indicates that
they are mostly in "teaching" mode than "learning". Worse
is that many members advise and teach without "fear or favour"
- without fear of being questioned or held accountable and
without favour to anyone else than self! No wonder that
Bob Garratt has been pleading for a "learning board" (The
Fish Rots from the Head, Harper Collins, 2001). A direct
interface of the Junior Board with the Main Board will also
help the latter in its learning. Given the common weaknesses
in our governance structures, systems, and processes due
to historical neglect, the board obviously needs far more
learning and capacity building than the managerial class
- the Junior Boards may help in this, albeit, indirectly.
What about the Red and Blue teams? The Junior Board will
obviously have some connectivity with the proposed teams
for developing the strategy plan. In fact, the strategy
proposals and environmental analysis generated by teams
may be put through the Junior Board to act as a processing
machine before throwing them up to the Main Board. The creation
of the teams and the advent of the Junior Board in the Indian
corporate world signal an important strategic HR effort
in the face of growing disaffection with the traditional
planning systems.
Henry Mintzberg had discussed the failure of strategic planning
particularly from the organizational perspective ("The Rise
and Fall of Strategic Planning", 1994). In the main, the
traditional corporate/strategic planning typifies a "top
down culture" and "budget fixation". Both have reeked of
power and the desire to control and command. With the result,
companies, which have been practicing the traditional methods,
have made a ritual of such a process.
Such companies continue to function in the hope that the
external conditions of growing markets would keep them all
afloat and moving - answering the prayer of Adnan Sami for
thidi si lift! The mid - 80`s have shattered this belief
for many with several big companies fading away and even
the weakest among competitors deriving competitive advantage
from hitherto unknown sources.
It is at this point that progressive companies had started
appreciating the importance of simultaneous actions of strategy
formulation, implementation, evaluation and monitoring.
At the conceptual level, it was hoped that the strategic
management model would function like a cybernetic system
- a self-managing loop of information and action. This realization
has made strategy climb down from above the "glass flooring"
and move among those who implement them.
The unsung doyen of this approach to strategy, in my view,
is Prof Ikujiro Nonaka whose research and writings are the
inspiration for the several later year heroes, as well as
masqueraders, in the strategy business. As a thought swells
into a movement, I guess, the source is often forgotten.
The first time I had met Prof Nonaka was at Oxford in 1989
at the first ever Strategy Colloquium, which was a unique
event. By that time, he had published his major research
on the Japanese approach to strategy making and its pitfalls
(Strategic Vs Evolutionary Management - A US-Japan Comparison
of Strategy and Organisation, 1985). He called this as "value
based incrementalism" which was highly people driven than
the contrasting "portfolio based approach" which was finance-centric.
The exposition of Prof Nonaka looked too abstract to be
meaningful at that time.
He discussed of "middle up-down management" as being central
to successful strategy. He underscored information generation
and validation as important to successful strategy. In fact,
he was the first from whom I had gathered the importance
of Tacit Knowledge - years before Knowledge Management became
serious business. These thoughts had been well captured
subsequently in his path-breaking article in the Sloan Management
Review ("Towards Middle-Up Down Management - Accelerating
Information Generation", Spring 1998).
The central argument advanced is that in a highly changing
environment, middle management would be the key for both
strategy formulation as well as its implementation dynamically.
The middle managers have the ability to interpret corporate
strategies in their operational implications, test them
for their workability and also be in a position to explain
and coach the employees below.
Being close to the customer as well as to the production
system, the middle managers can gather semantic and syntactic
information, which can be the feed for formulating strategies.
Thus, letting middle management involved in strategy, especially
competitive strategy has generated new product designs and
new market segments for corporations. The middle-up-down
management denotes the hype to be given to the middle management
in strategy - it is neither top down nor bottom up management.
Most of our companies have been rather listless, as far
as strategy goes and are still romancing with the old Corporate
Planning, with a cosmetic face-lift or part grafting. Most
of those claiming modern approaches to strategy appear to
be more of sophistry. The Godrej move certainly is new thinking
and the Teams approach is obviously an interesting foray
into people driven strategy planning. Combined with the
move for a Junior Board it presents a potential case study.
Will these be successful? As I see it, these moves have
little down side except the possible occasional crib expected
from any initiative involving people. The upside can be
huge. The challenge can only be the company's ability to
integrate its other systems/processes and structures of
communications, power distribution, and relationships with
these initiatives. Hopefully, this experiment will push
human resources from being a mere function of rules and
regulations to be the fuel for strategy.
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